![]() ![]() Here are a few of them according to the Regal Edwards site, : There is a long list of rules for attending the 4DX. In other words, it does more than splash water. Though it sounds more like the name of a digital camera, 4DX is, in fact, the latest evolution of 4D movies - cinematic presentations that use senses other than sound and sight to enhance the filmgoing experience. If you’ve ever wondered if you’d like water splashed on your face during a movie, try 4DX. Yi-Chin Lee Show More Show Less 10 of11 Alianna Formoso and José Rodriguez sit in their interactive 4DX seats for movie "Aquaman" at Edwards MarqE movie theater Yi-Chin Lee Show More Show Less 11 of11 Some of the fans providing wind effects in the 4DX theater. Yi-Chin Lee, Houston Chronicle / Staff photographer Show More Show Less 8 of11 Here are some of the effects, from ticklers to bubbles, that you might experience at Edwards Marq’E’s 4DX theater Yi-Chin Lee Show More Show Less 9 of11 Edwards MarqE movie theater on Interstate 10 is the site of the first 4DX theater in the state. Yi-Chin Lee, Houston Chronicle / Staff photographer Show More Show Less 7 of11Ī close-up of the seating in the 4DX theater at Edwards Marq’E. One of the wind machines used for interactive effects at the 4DX theater at Edwards Marq’E. Yi-Chin Lee Show More Show Less 5 of11 Peter Prutzman, from left, Stephanie Henderson, Alianna Formoso and José Rodriguez sit in their interactive 4DX seats for movie "Aquaman" at Edwards MarqE movie theater Yi-Chin Lee Show More Show Less 6 of11 Show More Show Less 4 of11 Rain is one of the effects you can expect if you attend a 4DX screening. Y-Chin Lee Show More Show Less 3 of11 Aquaman isn't the only one getting wet when his film is shown in 4DX. Handout Show More Show Less 2 of11 The entrance to Edwards MarqE movie theater with interactive 4DX features. It opened a separate 4D theater on Friday in Oxnard, California, with the same movie, “Transformers: Age of Extinction.1 of11 The 4DX auditorium at Edwards Marq'E is meant to engage viewers with its immersive qualities. “We are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S.”Ĭompeting US-based company MediaMation had the same idea apparently. “Los Angeles was the natural choice for the first U.S. The company’s biggest markets are China, Korea, and Mexico, but Byung Hwan Choi, CEO of CJ 4DPlex, said he expects the US market will eventually overtake them. The system can now be found in over 105 theaters in 24 countries. The first 4DX system from CJ 4DPlex was launched in 2009 in Korea. Food and drinks are a major source of revenue for cinemas and an integral part of the movie experience for many. “It was maybe a little bit off, like a bullet flying to the left side and then I hear it to the right.”Īnother concern for both audience members and movie theaters is the difficulty of consuming popcorn, candy, soda and other concession food while watching a 4D film. “When you’re watching, you want the same exact thing to happen at the same time,” said Leonardo. In theory, each of these effects should are synced with the effects in the movie, but Leonardo said there were a few kinks to work out still. Audience members are subjected to air and water bursts, tickling devices, and strobe lights. I had a good time.”Įach seat is able to rock, roll, and vibrate along with the movie. “Can’t sleep in a movie theater anymore, that’s for sure,” said Leonardo. Music producer Fernando Leonardo was in the audience on Friday morning. The 104-seat theater sold out for all shows on Thursday and Friday, according to ticketing website Fandango. The first movie theater in the United States with advanced 4D technology opened in downtown Los Angeles on Thursday.ĪEG’s LA Live Regal Cinema is showing the latest Transformers movie with the 4DX platform from South Korea-based company CJ 4DPlex. ![]()
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